Fr. 217.40

Introduction to Mass Communication - Media Literacy and Culture

English · Paperback / Softback

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Informationen zum Autor Stanley Baran earned his Ph.D. in communication research at the University of Massachusetts after taking his M.A. in journalism at Pennsylvania State University. He taught for 4 years at Cleveland State University, eventually moving to the University of Texas. He led the Department of Radio-TV-Film's graduate program for 6 of his 9 years in Austin and won numerous teaching awards there, including the AMOCO Teaching Excellence Award as the best instructor on that 40,000-student campus, the College of Communication's Teaching Excellence Award as that college's outstanding professor, and Utmost Magazine's Student Poll for best instructor. Dr. Baran moved to San Jose State University in 1987 and served 9 years as chair of the Department of Television, Radio, Film, and Theatre. At SJSU he was named President's Scholar as the University's outstanding researcher. Now, he teaches at Bryant University, where he is the founding chair of that school's Communication Department. Among his other experiences shaping this book are service as a Fulbright Scholar and his many years of professional activity in audience research, writing for radio, and producing for television. Dr. Baran has published 10 books and scores of scholarly articles and sits or has sat on the editorial boards of six journals. His work has been translated into half-a-dozen languages. He is a skilled boater and a tenor saxophonist for the Wakefield, Rhode Island, Concert Band. He is married to Susan Baran and has two very cool children, Matt and Jordan, who grew up much faster than he wanted. Klappentext Updated revision of the Eighth edition published in 2014. Inhaltsverzeichnis Part One: Laying the Groundwork 1. Mass Communication, Culture, and Media Literacy 2. Convergence and the Reshaping of Mass Communication Part Two: Media, Media Industries, and Media Audiences 3. Books 4. Newspapers 5. Magazines 6. Film 7. Radio, Recording, and Popular Music 8. Television, Cable, and Mobile Video 9. Video Games 10. The Internet and the World Wide Web Part Three: Strategic Communication Industries 11. Public Relations 12. Advertising Part Four: Mass-Mediated Culture in the Information Age 13. Theories and Effects of Mass Communication 14. Media Freedom, Regulation, and Ethics 15. Global Media Glossary References ...

Product details

Authors Stanley Baran, Stanley J. Baran
Publisher Mcgraw Hill Academic
 
Languages English
Product format Paperback / Softback
Released 13.01.2014
 
EAN 9780077507985
ISBN 978-0-07-750798-5
Subject Social sciences, law, business > Media, communication > Journalism

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