MSU Contributions to International Business and Innovation

Features essays in marketing and international business. This book illustrates how individual research streams, whose foundations were established during the doctoral program, took off and became primary areas of specialization for individual alumni.

Summary

Features essays in marketing and international business. This book illustrates how individual research streams, whose foundations were established during the doctoral program, took off and became primary areas of specialization for individual alumni.

Product details

• Authors: Austin Austin Sarat, Tamer Cavusgil
• Assisted by: Tamer Cavusgil (Editor)
• Publisher: Emerald Group Publishing Limited
• Languages: English
• Product format: Hardback
• Released: 27.01.2009
• EAN: 9781848554405
• ISBN: 978-1-84855-440-5
• No. of pages: 254
• Dimensions: 161 mm x 240 mm x 18 mm
• Weight: 549 g
• Series: Advances in International Mark; Advances in International Marketing
• Subject: Social sciences, law, business > Business > International economy