Innovation and Product Management - A Holistic and Practical Approach to Uncertainty Reduction

This book presents the fundamentals of innovation and product management and introduces the reader to a holistic process model with particular focus on innovation and uncertainty. It features market-based examples and case-studies from international companies.

List of contents

Part I: Fundamentals of Innovation and Product Management.- Part II: Process of Innovation and Product Management.- Part III: Innovation and Product Management.- Broadening the Topic.

About the author

Dr. Kurt Gaubinger ist Universitätslektor am Institut für Handel, Absatz und Marketing der Universität Linz.

Universitätsdozent Dr. Thomas Werani habilitierte sich am Institut für Handel, Absatz und Marketing der Universität Linz. Er ist an diesem Institut als außerordentlicher Universitätsprofessor tätig.

Summary

Marketplace complexity and dynamics create an environment that increases the uncertainty of innovation activities. In this context systematic management of innovation and product management are increasingly important for company success. This book presents the fundamentals of innovation and product management and introduces the reader to a holistic process model with particular focus on innovation and uncertainty. This integrated consideration of innovation management and product innovation within an interdisciplinary approach represents a unique characteristic of this book. The book is designed to address the needs of managers who want a practical but well-researched guide to innovation and product management. Graduate and advanced undergraduate students would also find the chapters in this book particularly useful.

Product details

• Authors: Kur Gaubinger, Kurt Gaubinger, Michae Rabl, Michael Rabl, Scott Swan, Scott et al Swan, Thomas Werani
• Publisher: Springer, Berlin
• Languages: English
• Product format: Hardback
• Released: 14.10.2014
• EAN: 9783642543753
• ISBN: 978-3-642-54375-3
• No. of pages: 327
• Dimensions: 159 mm x 239 mm x 24 mm
• Weight: 658 g
• Illustrations: XVI, 327 p. 199 illus. With online files/update.
• Series: Springer Texts in Business and Economics; Springer Texts in Business and Economics
• Subjects: Social sciences, law, business > Business > Management; Marketing, Management, B, Market research, Business and Management, Operations Management, Innovation/Technology Management, Sales & marketing, Management science, Management of specific areas, Industrial Management, Production management, Innovation and Technology Management