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Bringing new project funding and business opportunities to your organization is a vital part of UX professionals' growth and success. Writing Successful UX Proposals teaches the proven techniques for assessing proposal requests, writing successful commercial and government funding proposals, and enhancing your business development skills.
This book will teach UX practitioners how to succeed in UX business development by mastering the following goals:
Understand how to assess a request for proposals
Understand the "anatomy" of a proposal response
Speak the business language of those who will be evaluating the proposed approach
Recognize the successes of others and build upon their advice
Complete with case studies, tricks and tips, and real-world examples throughout, this is a must-have resource for UX professionals interested in honing their proposal writing skills and setting themselves up for success.
Provides unique sales and proposal writing insights tailored to the UX arena (including both research and design)
Includes lessons drawn from real-world successes and challenges
Provides enhancement activities based on real-world proposal requests
Complete with a library of writing samples and written proposal responses that resulted in funded projects
List of contents
Introduction and Overview
RFP Respondents 101:
RFP 101: The Anatomy of a UX-related Request for Proposal
Interactive/Skill-building Activity
Common Terms and Acronyms Associated with Proposalling
Skills Building Questionnaire
Outlining a Statement of Work
Outlining a Budget and Timeline
Fleshing Out the Response
Review and Secrets Revealed
Globalization
Glossary
