M: Business Communication

Informationen zum Autor Dr. Kathryn Rentz is a Professor of English at the University of Cincinnati. She taught her first business writing class as a doctoral student at the University of Illinois at Urbana-Champaign in the early 1980s and has been teaching workplace writing ever since. She helped establish the University of Cincinnatis professional writing program and has served as its coordinator. She has also won the English Departments teaching award! directed the departments graduate program! and helped direct the composition program.Dr. Rentzs affiliation with the Association for Business Communication goes back to her beginnings as a business writing teacher. She has performed many roles for the ABC! including serving on the board of directors and chairing the publications board. She served two terms as an Associate Editor of the Journal of Business Communication and was Interim Editor from 20002001! for which she won the Francis W. Weeks Award of Merit. In 2008 she won the ABCs Meada Gibbs Outstanding Teacher Award. In 2011 she was elected Second Vice President for the association. She served as President in 20132014 and Past President in 20142015.Dr. Rentz has published articles on business communication pedagogy and research in such journals as Business Communication Quarterly! the Journal of Business Communication! Technical Communication Quarterly! and the Journal of Business and Technical Communication. She has participated in many professional meetings and seminars over the years and is always learning from her colleagues and her students. Klappentext M: Business Communication has become the most technologically current and pedagogically effective product on the market! and is written by the authors of Lesikar's Business Communication: Making Connections in a Digital World. Its focus on the essentials required of today's digital workplace makes it easy for instructors to cover all the materials presented within the semester! and its student-centered design and study resources ensure success. Paired with Connect Business Communication; M: Business Communication contains the tools needed to navigate through the fast-paced and ever-changing field effectively and efficiently. For access to the instructor and student supplements! and bonus chapters that accompany this product visit . Inhaltsverzeichnis Part One: UNDERSTANDING BUSINESS COMMUNICATION Chapter 1: Communicating in the Workplace Part Two: MASTERING WRITING AND PRESENTATION BASICSChapter 2: Understanding the Writing Process and the Main Forms of Business Messages Chapter 3: Using Visuals in Written and Oral Communication Chapter 4: Using an Appropriate Style Part Three: WRITING EFFECTIVE MESSAGES Chapter 5: Writing Good-News and Neutral Messages Chapter 6: Writing Bad-News Messages Chapter 7: Writing Persuasive Messages + Proposals Part Four: WRITING EFFECTIVE REPORTS Chapter 8: Researching + Writing Reports Chapter 9: Writing Short Reports Part Five: USING ORAL AND JOB-SEARCH SKILLS Chapter 10: Communicating Orally Chapter 11: Communicating in the Job Search Bonus Chapters via CreateBonus A: Formatting Letters! Memos! and ReportsBonus B: Correctness of Communication Bonus C: Cross-Cultural Communication Bonus D: The Long Report Bonus E: Documentation of Sources ...

Product details

• Authors: Paula Lentz, Kathryn Rentz, Kathryn/ Lentz Rentz
• Publisher: Mcgraw Hill Academic
• Languages: English
• Product format: Paperback / Softback
• Released: 12.02.2014
• EAN: 9780073403229
• ISBN: 978-0-07-340322-9
• Subject: Social sciences, law, business > Business > Advertising, marketing