Fr. 39.50

Stanley Brown, Stanley A. Brown, Stanley A. Gulycz Brown, Moosha Gulycz

Performance-Driven Crm - How to Make Your Customer Relationship Management Vision a Reality

English · Hardback

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Description

This title shows readers how to apply a balanced scorecard approach to customer care initiatives. Featuring case studies from organizations, this book covers both what has to be measured in the Internet environment, as well as how you can use Web tools as enablers for your research and assessment.

Product details

Authors	Stanley Brown, Stanley A. Brown, Stanley A. Gulycz Brown, Moosha Gulycz
Publisher	Wiley, John and Sons Ltd

Languages	English
Product format	Hardback
Released	07.05.2002

EAN	9780470831618
ISBN	978-0-470-83161-8
No. of pages	320
Subjects	Social sciences, law, business > Business > Management Marketing, Kundendienst, Kundenbetreuung, Service

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