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Zusatztext This book is so essential – we need more books out there that use CDA/multimodal analysis to really question technology’s role in society. Informationen zum Autor Ian Roderick is Associate Professor in the Department of Communication Studies, Wilfrid Laurier University, Waterloo, Canada Vorwort Analyzes case studies of contemporary everyday technologies and science through multimodal critical discourse analysis, showing how they are suffused with ideological baggage. Zusammenfassung Making a new contribution to the developing field of multimodal critical discourse studies, Ian Roderick's book demonstrates how technologies that tend to be widely represented as innovative, or as simple pragmatic solutions, are always anchored in power relations and are therefore deeply ideological.A series of examples analysing technologies such as robotics, smart phones or bio-medicine, their functioning and uses, as well as their representations in the media, show that these are embedded within discourses that tell us about social and power relations , identities and political values . The book takes a tour of everyday technologies and how they are represented in different settings. A Disney theme park attraction showing how technology has improved family life makes many assumptions about what is natural in terms of interpersonal relations, pleasure and satisfaction. Advertisements that represent robot workers inform us about the kinds of worker-management relations now characterising work places. Roderick looks at the way that technologies, while often represented as divorced from their production and maintenance, as objects of wonder, need to be seen within a fabric of social relations that tends to be supressed from how we see them as part of a wider technological fetishism.Engaging with existing theories of technology, the book argues that we must take a more interdisciplinary approach to avoid the pitfalls of social constructivism and technological determinism. Our experiences of technologies are shaped through the relationship between knowledge, practices and institutional forms. Inhaltsverzeichnis 1. Introduction2. Multimodal Critical Discourse Analysis/Studies3. Analysing Technical Discourse Through Description4. Defining Technology: Technology as Apparatus5. Discourses of Technology as Progress6. Discourses of Technological Determinism7. Discourses of Technological Fetishism: (Over)Valuing Technologies8. Discourses of Technological (Dis)satisfications: Consuming Technologies9. Conclusions Index ...
