Sounds of Capitalism - Advertising, Music, and the Conquest of Culture

From the early days of radio through the rise of television after World War II to the present, music has been used more and more to sell goods and establish brand identities. This book tells the history of music used in advertising in the United States and is an original contribution to this little-studied part of our cultural history.

About the author

Timothy D. Taylor is professor in the Department of Ethnomusicology and Musicology at the University of California, Los Angeles. He is the author of Global Pop: World Music, World Markets; Strange Sounds: Music, Technology, and Culture; and Beyond Exoticism: Western Music and the World.

Summary

From the early days of radio through the rise of television after World War II to the present, music has been used more and more to sell goods and establish brand identities. This book tells the history of music used in advertising in the United States and is an original contribution to this little-studied part of our cultural history.

Product details

• Authors: Timothy D. Taylor, Timothy Dean Taylor, Timothy D Taylor
• Publisher: University Of Chicago Press
• Languages: English
• Product format: Paperback / Softback
• Released: 24.02.2014
• EAN: 9780226151625
• ISBN: 978-0-226-15162-5
• No. of pages: 368
• Subjects: Humanities, art, music > History > Regional and national histories; Non-fiction book > History > Miscellaneous; Social sciences, law, business > Business > Advertising, marketing; USA, Advertising, BUSINESS & ECONOMICS / Advertising & Promotion, 20th century history: c 1900 to c 2000, HISTORY / United States / 20th Century, MUSIC / Business Aspects, 20th century, c 1900 to c 1999, Music Industry, United States of America, USA, History of the Americas