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Scientific Essay from the year 2013 in the subject Business economics - Business Management, Corporate Governance, , course: Interkulturelles Management, language: English, abstract: Chinefarge' is an intercultural business case study report and refers to a Sino-western joint venture of Paris-based LAFARGE and Huabei Mining Company (HMC) near Beijing. Lafarge is a major global player in building materials that tries to gain a foothold in Asia, more specifically in China which has an extraordinary need of construction materials and know-how to satisfy its emergent economy. While one can gain market share and the other a powerful partner, the cultural challenges of the IJV constituted a barrier for both sides. This succinct case study report diagnoses the cultural challenges they encountered in the initial stages of the joint venture and recommends some solutions.
About the author
ENJOYING A QUATRICULTURAL EDUCATIONAL BACKGROUND: D - GB - F - E ...
A thoroughly multicultural educational background based on leading international centers of learning and research in PARIS - MADRID - LONDON - CAMBRIDGE.
Notably the Sorbonne (UNIV. PARIS I - PANTHÉON and UNIV. PARIS IV) and Cambridge University - among the oldest and most prestigious universities in the world. Academic and private sector experience. Language and culture teaching & research. Innovation of the intercultural management paradigm.
Bildung in historischen europäischen Hauptstädten mit ältesten und renommiertesten Universitäten der Welt, PARIS I - PANTHÉON und PARIS IV - Sorbonne u. Cambridge; interkontinentale Erfahrung, interkulturelle Management u. Sprachen-Lehre u. Forschung
DIPLOME/GRADUIERUNGEN
1. Diplom des Wirtschaftsübersetzers, Chambre de commerce et d'industrie de Paris
2. Spanisch-Sprachzertifikat der Universidad Complutense de Madrid - UCM - und COU am I.E.S. Cardenal Cisner
