Chasing Cool - Standing Out in Today's Cluttered Marketplace

A former Barneys chief executive and a young marketing maverick draw on interviews with more than seventy business leaders, from Tom Ford and Russell Simmons to Richard Meier and Bonnie Fuller, to counsel readers on how to appeal to today's savvy consumers while avoiding the highs and lows of fad marketing. 60,000 first printing.

About the author

Noah Kerner began his music career as a DJ at the age of four-teen spinning in nightclubs across the country, performing as stage DJ for artists like Jennifer Lopez, and appearing on shows such as Today and The Tonight Show with Jay Leno. He is now cofounder and CEO of the marketing agency Noise (noisemarketing.com), which has been featured on 60 Minutes as the company "to go to if you want to influence the choices of that fickle, unpredictable 20-something demographic." Kerner was recently highlighted in Billboard magazine's "Top 30 Under 30" most influential business executives. He is a graduate of Cornell University.

Product details

• Authors: Noah Kerner, Noah/ Pressman Kerner, Gene Pressman
• Publisher: Pocket Books USA
• Languages: English
• Product format: Paperback / Softback
• Released: 15.02.2014
• EAN: 9780743497107
• ISBN: 978-0-7434-9710-7
• No. of pages: 272
• Subject: Social sciences, law, business > Business > Miscellaneous