China Goes West - Everything You Need to Know About Chinese Companies Going Global

Presenting an unrivalled perspective into the inner-workings of Chinese corporations and their expansion plans for international markets, this book combines executive interviews and first-hand accounts providing the sorely needed context to the rise of Chinese companies in home and overseas markets and how the West can successfully compete.

Product details

• Authors: J. Backaler, Joel Backaler
• Publisher: Palgrave UK
• Languages: English
• Product format: Hardback
• Released: 16.04.2014
• EAN: 9781137293923
• ISBN: 978-1-137-29392-3
• No. of pages: 208
• Dimensions: 146 mm x 225 mm x 25 mm
• Subjects: Social sciences, law, business > Business > International economy; Marketing, Management, B, Planning, Leadership, Economics, Organization, Market research, Business and Management, Business Strategy/Leadership, International business, Organizational theory & behaviour, International Economics, business strategy, Market Research/Competitive Intelligence, Management science, Economy-wide Country Studies, Asia—Economic conditions, Asian Economics, International business enterprises, Palgrave Business & Management Collection