World Gone Social - How Companies Must Adapt to Survive

Discusses adaptations companies can make to adopt and work with social media to engage with customers, staff, and job seekers, promote the company brand, and showcase company ethics.

Product details

• Authors: Mark Babbitt, Ted Coin, Ted Coine, Ted Babbitt Coine, Ted Coiné
• Publisher: Amacon Book Division
• Languages: English
• Product format: Hardback
• Released: 01.09.2014
• EAN: 9780814433263
• ISBN: 978-0-8144-3326-3
• No. of pages: 256
• Series: Amacom; Agency/Distributed
• Subjects: Social sciences, law, business > Business > Management; BUSINESS & ECONOMICS / Business Ethics, BUSINESS & ECONOMICS / Workplace Culture, BUSINESS & ECONOMICS / Customer Relations