Fr. 69.00

The Co-Creation Paradigm

English · Hardback

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Zusatztext "Firms are no longer the center of value creation! which now pivots around around the human experience! interactions! and platforms of engagement. The Co-Creation Paradigm is a multi-layered view of strategy that opens up new insights and points toward profits that are not attainable using conventional tools." Informationen zum Autor Venkat Ramaswamy is Hallman Fellow of Electronic Business and Professor of Marketing at the University of Michigan's Stephen M. Ross School of Business. He is co-author of the award-winning books The Future of Competition and The Power of Co-Creation . Kerimcan Ozcan teaches marketing at Marywood University. He conducts research on value co-creation, word-of-mouth and social media marketing, consumer networks, and complex adaptive systems. Learn more about co-creation and engage with the authors at www.cocreationparadigm.com. Klappentext Venkat Ramaswamy is Hallman Fellow of Electronic Business and Professor of Marketing at the University of Michigan's Stephen M. Ross School of Business. He is co-author of the award-winning books The Future of Competition and The Power of Co-Creation . Kerimcan Ozcan teaches marketing at Marywood University. He conducts research on value co-creation, word-of-mouth and social media marketing, consumer networks, and complex adaptive systems. Learn more about co-creation and engage with the authors at . Zusammenfassung Building on a decade-long pursuit to define and implement co-creative practices in business, The Co-Creation Paradigm calls for a radical rethinking of traditional ideas about how value is created. Aruging that organizations must engage their stakeholders as drivers of the process, this book illustrates how to create "win more—win more" outcomes in the private, public, and social sector.

About the author










Venkat Ramaswamy is Hallman Fellow of Electronic Business and Professor of Marketing at the University of Michigan's Stephen M. Ross School of Business. He is co-author of the award-winning books The Future of Competition and The Power of Co-Creation.

Kerimcan Ozcan teaches marketing at Marywood University. He conducts research on value co-creation, word-of-mouth and social media marketing, consumer networks, and complex adaptive systems.

Learn more about co-creation and engage with the authors at www.cocreationparadigm.com.

Product details

Authors Kerimcan Ozcan, Venkat Ramaswamy, Venkat Ozcan Ramaswamy, Venkat/ Ozcan Ramaswamy, Venkatram Ramaswamy, Venkatram Ozcan Ramaswamy, Ramaswamy Venkat
Publisher Stanford University Press
 
Languages English
Product format Hardback
Released 09.04.2014
 
EAN 9780804789158
ISBN 978-0-8047-8915-8
No. of pages 360
Dimensions 160 mm x 236 mm x 28 mm
Subjects Guides > Health
Social sciences, law, business > Business > Management

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