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Zusatztext "This fascinating study of the creation of credit card markets in eight European and Asian postcommunist countries is the latest and most expansive work on the subject by Rona-Tas and Guseva . . . The expanded empirical breadth of the book is matched with a new set of substantive questions about how each country overcame a common set of frictions impeding the development of card markets . . . Rona-Tas and Guseva provide a generalized framework for thinking about market generation and methodological cues for measuring it! and I hope that in the near future we will see more work that links processes of market creation and ongoing functionality." Informationen zum Autor Akos Rona-Tas is Associate Professor of Sociology at the University of California, San Diego and Research Associate at Met@risk, INRA in Paris. He is the author of The Great Surprise of the Small Transformation. Alya Guseva is Associate Professor of Sociology at Boston University. She is the author of Into the Red. Klappentext In the United States, we now take our ability to pay with plastic for granted. In other parts of the world, however, the establishment of a "credit-card economy" has not been easy. In countries without a history of economic stability, how can banks decide who should be given a credit card? How do markets convince people to use cards, make their transactions visible to authorities, assume the potential risk of fraud, and pay to use their own money? Why should merchants agree to pay extra if customers use cards instead of cash? In Plastic Money, Akos Rona-Tas and Alya Guseva tell the story of how banks overcame these and other quandaries as they constructed markets for credit cards in eight postcommunist countries. We know how markets work once they are built, but this book develops a unique framework for understanding how markets are engineered from the ground up-by selecting key players, ensuring cooperation, and providing conditions for the valuation of a product. Drawing on extensive interviews and fieldwork, the authors chronicle how banks overcame these hurdles and generated a desire for their new product in the midst of a transition from communism to capitalism. Zusammenfassung In the United States! we now take our ability to pay with plastic for granted. In other parts of the world! however! the establishment of a "credit-card economy" has not been easy. In countries without a history of economic stability! how can banks decide who should be given a credit card? How do markets convince people to use cards! make their transactions visible to authorities! assume the potential risk of fraud! and pay to use their own money? Why should merchants agree to pay extra if customers use cards instead of cash? In Plastic Money ! Akos Rona-Tas and Alya Guseva tell the story of how banks overcame these and other quandaries as they constructed markets for credit cards in eight postcommunist countries. We know how markets work once they are built! but this book develops a unique framework for understanding how markets are engineered from the ground up-by selecting key players! ensuring cooperation! and providing conditions for the valuation of a product. Drawing on extensive interviews and fieldwork! the authors chronicle how banks overcame these hurdles and generated a desire for their new product in the midst of a transition from communism to capitalism. Inhaltsverzeichnis >Plastic Money: Constructing Markets for Credit Cards in Eight Postcommunist Countries Author(s): Akos Rona-Tas and Alya Guseva This book draws on original fieldwork to provide a comparative analysis of emerging credit card markets in eight countries-the Czech Republic, Hungary, Poland, Bulgaria, Russia, Ukraine, China and Vietnam. The problem of market emergence is posed as analytically distinct from market functioning. Card markets are ...
About the author
Akos Rona-Tas is Associate Professor of Sociology at the University of California, San Diego and Research Associate at Met@risk, INRA in Paris. He is the author of
The Great Surprise of the Small Transformation.
Alya Guseva is Associate Professor of Sociology at Boston University. She is the author of
Into the Red.
