Visual Communication

The primary goal of the volume on "Visual Communication" is to provide a collection of high quality, accessible papers that offer an overview of the different academic approaches to Visual Communication, the different theoretical perspectives on which they are based, the methods of analysis used and the different media and genre that have come under analysis. There is no such existing volume that draws together this range of closely related material generally found in much less related areas of research, including semiotics, art history, design, and new media theory. The volume has a total of 34 individual chapters that are organized into two sections: theories and methods, and areas of visual analysis. The chapters are all written by quality theorists and researchers, with a view that the research should be accessible to non-specialists in their own field while at the same time maintaining a high quality of work. The volume contains an introduction, which plots and locates the different approaches contained in it within broader developments and history of approaches to visual communication across different disciplines as each has attempted to define its terrain sometimes through unique concepts and methods sometimes through those borrowed and modified from others.

About the author

David Machin, Division of Clinical Trials and Epidemiological Sciences, National Cancer Centre, Singapore and UK Children's Cancer Study Group, University of Leicester, UK and Institute of General Practice and Primary Care, School of Health and Related Sciences, University of Sheffield, UK.

Product details

• Assisted by: Davi Machin (Editor), David Machin (Editor)
• Publisher: De Gruyter
• Languages: English, German
• Product format: Hardback
• Released: 01.03.2014
• EAN: 9783110255485
• ISBN: 978-3-11-025548-5
• No. of pages: 756
• Dimensions: 174 mm x 243 mm x 45 mm
• Weight: 1402 g
• Series: Handbooks of Communication Sciences; Schulz, Peter J.; Cobley, Paul: Handbooks of Communication Science [HoCS]; Handbooks of Communication Science; Handbooks of Communication Science; Handbooks of Communication Science [HoCS]; Handbooks of Communication Sciences; ISSN; Handbooks of Communication Science [HoCS], 4
• Subject: Social sciences, law, business > Media, communication > Communication science