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A guide to building campaign-driven mobile-brand experiences offers a strategic overview of how mobile marketing fits into an overall media campaign, explaining how to prepare effective mobile marketing that fits a brand strategy.
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About the author
Michael Dru Kelley is the co-founder of Unconventional Partners, a firm that specializes in three areas: producing multi-platform video properties; creating branded content; and designing the mobile experiences for the world's leading brands. Most recently, Michael has worked with OK! Magazine to launch OK! TV. Since 2010, his firm has designed and built mobile experiences for P&G's sponsorships of the 2012 Olympics, MTV VMAs, and the Grammy Awards. He lives in New York, NY.
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"Finally a marketing manual that puts theory into practice! Whether you manage or market a national brand or run a local business, Kelley offers a wealth of actionable ideas and best practices to stimulate your plan of attack in today's mobile-centric marketplace." - Kevin Reilly, Former Entertainment Chairman of the Fox Broadcasting Company
"I loved the book! Going from the 2nd screen to the action screen will change your business while using mobile marketing." - Michael Bowling, Fortune 20 Telecommunications Executive
"Michael Kelley's thoughtful, fast paced hands (I mean thumbs) on guide to getting mobile right is a must read for anyone with a need to connect with real people in 2014 and beyond!" - Stanley Hubbard, CEO, The REELZChannel
