Fr. 32.80

Rutherford, Matthew W. Rutherford

Strategic Bootstrapping

English · Paperback / Softback

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Description

Strategic Bootstrapping is about helping entrepreneurs sift through the "noise" regarding bootstrapping a start-up. The cold-hard facts on bootstrapping are presented. Practically speaking, most entrepreneurs should avoid bootstrapping, realistically, most entrepreneurs will need to engage in some form of bootstrapping. The argument
then shifts to how should one bootstrap? In this era of lean start-ups, effectuation, and bricolage, bootstrapping is oft romanticized but seldom analyzed. This book is different from other bootstrapping books in two key ways. First, it draws on evidence from scienti c study to offer best practices. Second, it utilizes this evidence to help en-
trepreneurs thrive-not just survive.

About the author

Richmond, VA; Associate Professor of Management; Virginia Commonwealth University

Product details

Authors	Rutherford, Matthew W. Rutherford
Publisher	MCGRAW-HILL Professional

Languages	English
Product format	Paperback / Softback
Released	01.02.2015

EAN	9781606496985
ISBN	978-1-60649-698-5
Series	Business Expert Press
Subject	Social sciences, law, business > Business > Management

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