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Informationen zum Autor Garth S. Jowett is a professor of communications at the University of Houston. He obtained his PhD in history and communication from the University of Pennsylvania. He has served as the director for social research for the Canadian government's department of communication and has been a consultant to various international communication agencies. He has been widely published in the area of popular culture and the history of communication. His book, Film: The Democratic Art (1976), was a benchmark in film history. His other publications include, Movies as Mass Communication, Children and the Movies: Media Influence and the Payne Fund Studies, and Readings in Propaganda and Persuasion, co-edited with Victoria O'Donnell. He is on the boards of several communication and film journals. Klappentext Propaganda and Persuasion, Sixth Edition, by Garth S. Jowett and Victoria O'Donnell, is the only book of its kind to comprehensively cover the history of propaganda and offer insightful definitions and methods to analyze it. Fascinating examples, from ancient times to present day, facilitate a solid understanding of what propaganda is. The book includes current research in propaganda and persuasion, discusses the use of propaganda in psychological warfare, and offers students a systematic approach to analyzing the propaganda and persuasion they will encounter in everyday life. Zusammenfassung Provides a comprehensive history of propaganda alongside insightful definitions and methods to analyze the propaganda and persuasion students will encounter in everyday life. Used on undergraduate and graduate courses in persuasion, propaganda, and political communication across the world. Inhaltsverzeichnis Preface Acknowledgments 1. What Is Propaganda and How Does It Differ from Persuasion? 2. Propaganda through the Ages 3. Propaganda Institutionalized 4. Propaganda and Persuasion Examined 5. Propaganda and Psychological Warfare 6. How to Analyze Propaganda 7. Propaganda in Action: Four Case Studies 8. How Propaganda Works in Modern Society References Author Index Subject Index About the Authors ...