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Describes the new rules and commercial models used by companies like Amazon, Netflix and Apple for managing the information around people, organizations, processes and products in the digital age to dominate the field in revenue growth and value creation.
List of contents
Disclaimer v
Acknowledgments vii
Introduction: The Value of the Virtual 1
Part I: Digits Over Widgets: The Next Age of Business and Technology
Chapter 1: "Will It Happen to Us?" 9
A Trillion-Dollar Opportunity or an Extinction Event
Chapter 2: The Personal Code Halo: 16
Press "1" for the Real You
Chapter 3: The Five Business Code Halos: 28
Connecting Customers, Products, and Organizations
Chapter 4: The Anatomy of a Winning Code Halo Solution 38
Chapter 5: The SMAC Stack: 56
The New Technology of Code
Chapter 6: The Pattern of Digital Disruption: 70
The Crossroads Model
Chapter 7: The Code Halo Economy: 85
The Economics of Information
Part II: Four Principles for Success in the Code Halo Economy
Chapter 8: Delivering Beautiful Products and Experiences 102
Chapter 9: Don't Be Evil 2.0: 117
Earning--and Keeping--Trust in a Transparent World
Chapter 10: Manage Your Career Based on Code: 145
Winning in the Wirearchy
Chapter 11: Make IT Your Halo Heroes: 158
Transform Your Technology Organization
Part III: Winning with the Crossroads Model
Chapter 12: Seize Advantage During Ionization: 176
Sense, Innovate, and Prepare to Pilot
Chapter 13: Create a Spark: 194
Pilot Your Best Code Halo Solutions
Chapter 14: Enrich and Scale at Internet Speed: 210
Turn a Spark into a Blaze
Conclusion: Winning in the New Code Rush 224
Notes 228
Photo Credits 237
Index 238
About the author
MALCOLM FRANK is the Executive Vice President of Strategy and Marketing at Cognizant, a leading Business and Technology consulting firm with over 175,000 employees. He has over 25 years of experience consulting on IT-based strategy with organizations around the world. He is a graduate of Yale University.
PAUL ROEHRIG is the Global Managing Director of Cognizant's Center for the Future of Work. He was previously a Principal Analyst at Forrester Research and held multiple roles with Hewlett Packard. He is a graduate of the University of Florida and has a doctorate from Syracuse University.
BEN PRING is the Director for Cognizant's Center for the Future of Work. He was previously a Research Vice President at Gartner. In 2008 he won Gartner's prestigious annual Thought Leadership award. He has a philosophy degree from Manchester University.
Summary
Harness "Code Halos" to gain competitive advantage in the digital era Amazon beating Borders, Netflix beating Blockbuster, Apple beating Kodak, and the rise of companies like Google, LinkedIn, and Pandora are not isolated or random events.
Report
"All in all, t his is an easy read on an interesting topic...it will help you to predict and prepare for changes in the way your company does business in the future" (B2B Marketing, July 2014)
