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By the end of this book you will have an outstanding business plan ready to pitch for investment - Understand your goals and target market - Differentiate your offering - Build a persuasive sales and marketing plan - Put together realistic financials - Get the investment you need Other books help you talk the talk. The Teach Yourself Coach books helps you walk the walk. Who are you? * Anyone writing a business plan, for their own business or as part of their job Where this book take you? * You will have a business plan ready to show to investors or bank managers How does it work? * A combination of practical tried-and-tested advice, and unique interactive exercises When can you do it? * In your own time, at your own pace What else do you get? * Access to free online videos and printable resources Why Teach Yourself®? * Teach Yourself books are trusted around the world and have helped sixty million people achieve their goals
About the author
Iain Maitland has been a professional writer since 1987. He has written over 50 books, mainly on business, and been published as far away as Russia, India, Japan, USA and Australia. He has also written for the Sunday Times, Which? and the Financial Times amongst many others.
Summary
By the end of this book you will have a brilliant business plan ready to present. Other books only tell you what to do, but Teach Yourself Coach books accompany you every step of the way with their engaging and interactive Workbook Method.
