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Informationen zum Autor ANDREW J. SHERMAN is a partner in the Washington! D.C.! office of Jones Day and an internationally recognized authority on the legal and strategic issues of emerging and established companies. A top-rated adjunct professor in the MBA and Executive MBA programs at the University of Maryland and Georgetown University Law School! he is the author of Harvesting Intangible Assets! Franchising and Licensing! and Mergers Acquisitions from A to Z . Klappentext Filled with illuminating examples! stories from the field! and dozens of forms for drafting franchising agreements and licensing programs! the fourth edition of Franchising & Licensing covers all the strategic! legal! financial! and operational aspects of these complex but highly profitable business strategies. Incorporating up-to-the-minute information on regulations! best practices! Web 2.0 strategies! branding techniques and global trademark laws! the new FDD disclosure format! and the latest franchising trends! this indis pens able reference reveals how to: Raise capital! structure agreements! and protect intellectual propertyCreate market-responsive sales! marketing! and globalization strategiesEstablish qualitycontrol and compliance measuresAssess opportunities for mergers and acquisitions! joint ventures! and other alternatives to franchising Comprehensive and applicable to domestic and international franchising initia tivesalike! this essential guide remains the industry standard. Zusammenfassung As an experienced corporate and transaction lawyer, author Andrew Sherman offers insider insights into unique opportunities for business growth--specifically, leveraging your intellectual capital through franchising and licensing. By helping you understand what intellectual capital is, what revenue your company is entitled to, and how to manage these intangible assets, he provides the knowledge and tools necessary to keep your business not only operating, but growing in any economy. Filled with illuminating examples, stories from the field, and dozens of forms for drafting franchising agreements and licensing programs, Franchising & Licensing simplifies the strategic, legal, financial, and operational aspects of these complex but highly profitable business strategies. Readers will learn how to: raise capital, structure agreements, and protect intellectual property; create market-responsive sales, marketing, and globalization strategies; establish quality control and compliance measures; and assess opportunities for mergers and acquisitions, joint ventures, and other alternatives to franchising--among many other essential insights. Plus, the fourth edition incorporates up-to-the-minute information on regulations, best practices, web strategies, branding techniques and global trademark laws, the new FDD disclosure format, and the latest franchising trends. Comprehensive and applicable to domestic and international franchising initiatives alike, this go-to guide remains the industry standard for insights on expanding your business. Inhaltsverzeichnis C O N T E N T S Preface to the Fourth Edition Acknowledgments Part One. The Foundation for Franchising 1 Leveraging Intellectual Capital to Create Growth Opportunities and Profitable New Income Streams Part Two. Building a Franchising Program 2 The Foundation of Franchising 3 Developing the Operations and Training Programs 4 Developing System Standards and Enforcing Quality Control 5 The Regulation of Franchising 6 Compliance 7 Structuring Franchise Agreements! Area Development Agreements! and Related Documents 8 Protecting the Intellectual Property of the Franchise System 9 Managing Disputes 10 Developing Sales and Marketing Strategies at the Target Franchisee and Target Consumer Levels 11 Taking Your Fra...
