Julian Watkins - The 100 Greatest Advertisements 1852-1958 - Who Wrote Them and What They Did

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Fr. 38.50

Julian Watkins

The 100 Greatest Advertisements 1852-1958 - Who Wrote Them and What They Did

English · Hardback

Shipping usually within 2 to 3 weeks (title will be printed to order)

Description

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More than 100 illustrated examples of successful promotions demonstrate the ingredients that make ads click. These are the effective ads that sold millions of dollars of merchandise, from Rolls Royce automobiles to Lux Soap, Coca-Cola, and Campbell's Soup. Discover how the ads came into being, explained in their creators' own words.

Product details

Authors Julian Watkins
Publisher www.bnpublishing.net
 
Languages English
Product format Hardback
Released 01.10.2013
 
EAN 9781607966340
ISBN 978-1-60796-634-0
No. of pages 252
Dimensions 221 mm x 286 mm x 18 mm
Weight 903 g
Subject Social sciences, law, business > Business > Advertising, marketing

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