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Strategic planning sounds business-as-usual dull, while innovation conjures up images of corporate vision and risk-taking. The truth is, the two must be brought together for companies to excel in dynamic markets. The Power of Strategy Innovation presents a five-phase Discovery Process for staging, aligning, exploring, creating, and mapping the paths between analytical, numbers-oriented, day-to-day planning and market-centric, discovery-driven innovation that focuses on the future. This edition updated in 2013 to include a new Preface and Epilogue, describing the emergence of Enterprise Innovation.
About the author
Robert E. Johnston, Jr. and J. Douglas Bate are consultants specializing in innovation and growth. Clients have included IBM, Kraft Foods, Intel, Procter & Gamble, Nokia, Eli Lilly, and BMW.
Summary
This helpful resource contains tools and tricks to help companies excel in dynamic markets and provide groundbreaking products and services.
The authors refer to this as “innovation” rather than “strategic planning,” but the truth is somewhere in-between: through a proven five-phase discovery process --for staging, aligning, exploring, creating, and mapping--strategic innovation will become a company-wide competency.
In The Power of Strategy Innovation, you’ll learn how to:
- apply innovative thinking to your company’s business model to bridge the gap between strategy and product development;
- how to remain flexible, future-oriented, and responsive to market changes and your clients’ changing needs;
- and how to create a perpetual flow of viable new business opportunities.
Informative interviews with corporate leaders dispersed throughout the book provide further insight into different industries and the ways they have committed to taking a more innovative approach. Through these shared methodologies,
The Power of Strategy Innovation will forever transform the way you do business--and help you rise to become a leader in your industry.
