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Klappentext Provides a concise, practical, and step-by-step approach to public speaking Speaking with a Purpose is designed to help speakers develop the skills they need to prepare and deliver effective speeches. It is based primarily on a traditional public speaking approach combined with up-to-date communication theory. It is intentionally brief in order to give the reader more time to prepare, practice, and present speeches. The step-by-step approach of the book allows students to concentrate on the speechmaking process. Learning Goals Upon completing this book, readers will be able to: Understand speech purpose and audience response Organize, support, and outline their speeches Identify persuasive appeals and fallacies Understand and practice ethical public speaking 0205843751 / 9780205843756 Speaking with a Purpose Plus MySearchLab with eText -- Access Card Package Package consists of: 0205220401 / 9780205220403 Speaking with a Purpose 0205239927 / 9780205239924 MySearchLab with Pearson eText -- Valuepack Access Card Inhaltsverzeichnis 1. Brief Table of Contents 2. Full Table of Contents 1. Brief Table of Contents Chapter 1: Speech Communication Chapter 2: Audience Analysis Chapter 3: Determine Your Purpose and Subject Chapter 4: The Introduction and Conclusion Chapter 5: Gathering Supportive Material Chapter 6: Supporting Your Ideas Chapter 7: Organizing the Body of Your Speech Chapter 8: Delivering Your Speech Chapter 9: Informing Chapter 10: Persuasion Chapter 11: Group Communication 2. Full Table of Contents Chapter 1: Speech Communication The Communicative Act Communication Models Communication Breakdowns Listening Getting Started Projecting Confidence How to Develop Self-Confidence Visual Imagery for Confidence in Public Speaking A Script For Using Visual Imagery to Develop Confidence in Speaking Ethics in Communication Chapter 2: Audience Analysis Who Exactly Is My Audience? What Response Can I Reasonably Expect From My Audience? Will My Audience Find This Subject Useful? Will My Audience Find This Subject Interesting? What Is My Audience’s Knowledge of My Subject? What Demographic Characteristics Should I Consider about My Audience? Is My Audience’s Attitude Favorable, Indifferent, or Opposed? Chapter 3: Determine Your Purpose and Subject Selecting a Subject Specific Purpose The Central Idea Chapter 4: The Introduction and Conclusion Objectives of Introductions Attention Step in Introductions Types of Conclusions Sample Full-Sentence Outline for a Speech to Instruct Introduction and Conclusion Final Thought Chapter 5: Gathering Supportive Material Personal Experience and Knowledge Brainstorming Clustering The Library Research Databases Advanced Online Searching Presentations for the 2.0 YouTube Ethics in Using the Internet Interviewing Chapter 6: Supporting Your Ideas Examples Explanation Statistics Testimony Comparison and Contrast Visual Aids Chapter 7: Organizing the Body of Your Speech Organizing Your Speech Planning the Body Transitions Chapter 8: Delivering Your Speech Impromptu Speeches Manuscript Speeches Memorized Speeches Extempor...