Ideologies that Influence - Comparing Consumption Trends of Sausages and Maize in Post-Communist Economies

Research Paper (undergraduate) from the year 2012 in the subject Ethnology / Cultural Anthropology, grade: 1,5, Massey University, New Zealand, language: English, abstract: The link between ideology and identity has the potential to be a powerful and transforming catalyst, with food often taking on a symbolic nature outside of its original context. In the article The Soviet Sausage Renaissance (Klumbyte, 2010), the author points towards how the term 'Soviet', a word with negative connotations in post-communist Lithuania, has been transformed into a successful marketed brand of sausage. By reinventing the original association of the term Soviet, which denoted "colonization, oppression...and cultural backwardness...of the nation", the company changed it to a representation of nature and striving for the highest quality (Kumbyte, 2010, p. 23-27).

Product details

• Authors: Lee Hooper
• Publisher: Grin Verlag
• Languages: English
• Product format: Paperback / Softback
• Released: 27.09.2013
• EAN: 9783656503873
• ISBN: 978-3-656-50387-3
• No. of pages: 12
• Dimensions: 148 mm x 210 mm x 1 mm
• Weight: 34 g
• Series: Akademische Schriftenreihe; Akademische Schriftenreihe Bd. V233067; Akademische Schriftenreihe; Akademische Schriftenreihe Bd. V233067
• Subject: Social sciences, law, business > Ethnology > Folklore