Fr. 53.90

Logology®. Vol.2 - Ed.:Viction:ary

English · Hardback

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Description

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The importance of a logo as a mnemonic device cannot be emphasized enough, especially in a new arena of heightened competition for consumer loyalty and retention. Logology2 collects a diverse array of logos, symbols, icons, mascots, emblems and graphics that all effectively achieve the goal of arresting ones attention and entering our neural networks. Not just satisfied with todays landscape, this book ambitiously sets out to predict the needs of tomorrow and the future of the logo, that most fundamental unit of communication design. Interpreting the ever-fluctuating tastes of the marketplace, while staying true to a clients needs, is one of the toughest challenges a designer can face. This dialogue is illuminated through a series of case studies - voyeuristic glimpses into the design process with some of todays leading designers and design studios. This title is the sequel to the highly successful Logology (2007).

Product details

Assisted by Viction:ary (Editor)
Publisher Gingko Press
 
Languages English
Product format Hardback
Released 01.09.2011
 
EAN 9788492643882
ISBN 978-84-92643-88-2
No. of pages 288
Weight 1440 g
Illustrations w. 1000 figs.
Subject Humanities, art, music > Art > Interior design, design

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