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Informationen zum Autor Constantinos C. Markides is a Professor at the London Business School. Klappentext Markides (chairman, strategic and international management department, London Business School) contends that the essence of business strategy is to allow a company to create and exploit a unique strategic position in industry, and helps managers zero in on critical choices that lie at the heart of all innovative strategies. He approaches strategic thinking as a creative process, and poses key questions for readers to ask as he guides them through a framework for developing strategic thinking skills. Zusammenfassung A handbook on the fundamentals of strategy. It helps managers zero in on the choices that lie at the heart of innovative strategies. It explains how to overcome the obstacles to innovation so that even well-established companies can innovate by breaking the rules of the game. It also reveals how creative thinking leads to strategic innovation. Inhaltsverzeichnis Preface1. Put Innovation Back Into StrategyPart I--How to Create a Unique Strategic Position2. Decide What Your Business Is3. Decide Who Your Customers Are and What to Offer Them4. Decide How You Will Play the Game5. Identify and Secure Strategic Assets and Capabilities6. Create the Right Organizational Environment7. Develop a Superior Strategic PositionPart II-How to Prepare for Strategic Innovation8. Understand How New Strategic Positions Develop9. Evaluate and Respond to Strategic Innovation10. Take a Dynamic View of StrategyNotesIndexAbout the Author
