Advances in Business and Management Forecasting

Presents advanced studies in the application of forecasting methodologies to such areas as sales, marketing, and strategic decision making. This title covers such topics as: sales and marketing, forecasting, new product forecasting, judgmentally-based forecasting, the application of surveys to forecasting, and more.

Summary

Presents advanced studies in the application of forecasting methodologies to such areas as sales, marketing, and strategic decision making. This title covers such topics as: sales and marketing, forecasting, new product forecasting, judgmentally-based forecasting, the application of surveys to forecasting, and more.

Product details

• Authors: Kenneth D Lawrence
• Assisted by: Ronald K. Klimberg (Editor), Kenneth D. Lawrence (Editor)
• Publisher: Emerald Group Publishing Limited
• Languages: English
• Product format: Hardback
• Released: 26.08.2010
• EAN: 9780857242013
• ISBN: 978-0-85724-201-3
• No. of pages: 254
• Dimensions: 161 mm x 240 mm x 18 mm
• Weight: 549 g
• Series: Advances in Business and Manag; Advances in Business and Management Forecasting
• Subject: Social sciences, law, business > Business > Miscellaneous