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Entrepreneurs who need to find the solutions to key challenges will turn to Bygrave. Entrepreneurship, 3rd Edition explores the trials and tribulations of entrepreneurship so that they'll have the necessary tools to start their own businesses. It offers coverage on social enterprises and ethics due to the rise in green trends and corporate scandals. A chapter on entrepreneurial selling that examines how to sell to multiple stakeholders is included in this text, as well as case studies that provide relevant views. Up-to-date examples and references provide entrepreneurs with the most useful information.
List of contents
Chapter 1 - The Power of Entrepreneurship
Chapter 2 - The Entrepreneurial Process
Chapter 3 - Opportunity, Recognition, Shaping and Reshaping
Chapter 4 - Understanding Your Business Model And Developing Your Strategy
Chapter 5 - Entrepreneurial Marketing
Chapter 6 - Building The Founding Team
Chapter 7 - The Business Planning Process
Chapter 8 - Building Your Pro Forma Financial Statements
Chapter 9 - Facing Entrepreneurial Ventures Worldwide
Chapter 10 - Raising Money For Starting And Growing Businesses
Chapter 11 - Debt And Other Forms Of Financing
Chapter 12 - Legal And Tax Issues, Including Intellectual Property
Chapter 13 - Entrepreneurial GrowthChapter 14 - Social Entrepreneurship: An Overview
About the author
Andrew Zacharakis is the John H. Muller, Jr. Chair in Entrepreneurship at Babson College, Wellesley, MA. He is the Director of the Babson College Entrepreneurship Research Conference and past president of the Entrepreneurship Division of the Academy of Management. He is also a past chair of the Entrepreneurship Department at Babson College and a past Director of the Arthur M. Blank Center for Entrepreneurship at Babson. Zacharakis is the author of five books and has been quoted in numerous newspapers including and by several magazines. He has also appeared on television in the Bloomberg Small Business Report and radio on NPR Morning Edition.
Summary
Entrepreneurship 3rd Edition combinesconcepts and cases while presenting the latest theories of entrepreneurship. The concepts cover what aspiringentrepreneurs need to know to start and grow their businesses andthe cases tell the stories of real entrepreneurs. The authors coverall stages of the entrepreneurial process from searching for anopportunity to shaping it into a commercially attractive product orservice, launching the new venture, and building it into a viablebusiness. Through a combination of practical instruction and a range of real-life examples, Entrepreneurship helps preparestudents for their future roles in building, managing and growingbusinesses.
