Interpreting Audiences - The Ethnography of Media Consumption

In this comprehensive guide to important developments in the study of media reception, Shaun Moores reviews a wide range of qualitative audience research and charts the emergence of a critical ethnographic perspective on everyday consumer practices.

List of contents

Approaching Audiences
Ideology, Subjectivity and Decoding
Taste, Context and Ethnographic Practice
Media, Technology and Domestic Life
On Cultural Consumption

About the author

Shaun Moores is Lecturer in Media and Cultural Studies at Queen Margaret College, Edinburgh. He has published several articles and papers on audiences, and was one of the contributors to Culture and Power: A Media, Culture & Society Reader.

Summary

In this comprehensive guide to important developments in the study of media reception, Shaun Moores reviews a wide range of qualitative audience research and charts the emergence of a critical ethnographic perspective on everyday consumer practices.

Product details

• Authors: Shaun Moores
• Publisher: Sage Publications Ltd
• Languages: English
• Product format: Paperback / Softback
• Released: 26.10.1993
• EAN: 9780803984479
• ISBN: 978-0-8039-8447-9
• No. of pages: 208
• Series: Media Culture & Society Series
• Subject: Social sciences, law, business > Media, communication > General, dictionaries