Die Werbung der Unternehmung

About the author

Joachim Zentes is Professor of Marketing and Management at the Saarland University, Saarbrücken, Germany. He is Director of the Institute for Commerce & International Marketing (H.I.MA.) and Director of the Europa-Institut at Saarland University. He holds a chair in Business Adminstration, with a focus on Foreign Trade and International Management. Joachim Zentes is also a member of various boards of directors and advisory boards in Germany and abroad.

Product details

• Authors: Bruno Tietz, Joachim Zentes
• Publisher: VS Verlag für Sozialwissenschaften
• Languages: German
• Product format: Paperback / Softback
• EAN: 9783531221236
• ISBN: 978-3-531-22123-6
• Weight: 292 g
• Series: WV-Studium; WV Studium