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Based on extensive new research, the book provides a unique overview of one of Britain's most successful creative industries, consumer magazines, from its seventeenth-century origins into the digital age. It charts the revolutions that took place in both technology and industrial organization, and the response to these changes.
List of contents
- Introduction
- 1: A Small but Expanding Market
- 2: Feeding the Popular Demand
- 3: From Mass Periodicals to Mass Production
- 4: The Dominant Female
- 5: Monopoly, Power, and Politics
- 6: The Ministry of Magazines
- 7: Breaking into the IPC Citadel
- 8: The Global Magazine in the Digital Age
About the author
Howard Cox is Professor of International Business History at the University of Worcester, UK, where he has taught since 2004, During an academic career spanning over thirty years he has published widely in the fields of business history, international business, and corporate strategy. His well received account of the international tobacco industry The Global Cigarette was also published by Oxford University Press in 2000.
Simon Mowatt is Head of International Business at Auckland University of Technology Business School, New Zealand, where he is Associate Professor of Management and Leader of the Business and Labour History Group. He has been a Visiting Fellow at the Centre for International Business History, Henley Business School, UK, and held positions in Business Schools in the UK and Europe. Simon has published widely in the areas of business history, strategy, and innovation.
Summary
Based on extensive new research, the book provides a unique overview of one of Britain's most successful creative industries, consumer magazines, from its seventeenth-century origins into the digital age. It charts the revolutions that took place in both technology and industrial organization, and the response to these changes.
Additional text
Revolutions from Grub Street is a thoroughly researched history of the British consumer magazine industry that is also highly readable...a useful resource for undergraduate or graduate classes in magazine journalism, media management, and media history. But it is also a worthwhile read for anyone interested in business history in general, or in an entertaining overview of a fascinating industry.
