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Informationen zum Autor Fabienne Darling-Wolf is Associate Professor in the Journalism Department and the Media and Communication doctoral program at Temple University's School of Media and Communication. A global media scholar, her work has been published in leading journals, including Journalism , Journalism and Communication Monographs , Journalism Studies , Communication Theory , Critical Studies in Media Communication , and Visual Communication Quarterly . Klappentext This reference details the innovative and dynamic nature of current research methods in media studies with contributions from a diverse, international group of scholars.* Examines both theory and practice with an emphasis on the recent expansion and diversification of media studies* Covers quantitative and qualitative methods, paying particular attention to the ways in which they overlap and inform one another* Focuses on emerging research methods while underscoring the continuing importance of historical antecedents* Explores the impact of new, increasingly transnational technologies on the study of media* Argues that current research must transcend methodological boundaries and develop interdisciplinary approaches for studying media* Available as a stand-alone reference or as the seventh volume of The International Encyclopedia of Media Studies Zusammenfassung Research Methods in Media Studies describes the current innovative and dynamic nature of the field with contributions from a diverse, international group of scholars. The contributors examine both theory and practice and provide a full analytical and historical account of research methods in the field. Inhaltsverzeichnis Contributors to Volume VII xxiiiGeneral Editor's Acknowledgments xxxMedia Studies: The Interdiscipline of the Present and the Future 1Angharad N. ValdiviaConvergence, Globalization, Technological Development, and Interdisciplinarity in a Fast-Evolving World: The Formidable Question of Method 19Fabienne Darling-WolfPART 1 SETTING UP THE STAGE 371 Media Research Paradigms: Conceptual Distinctions, Continuing Divisions 39Slavko Splichal and Peter Dahlgren2 The Challenge of Media Research Ethics 65Kevin HealeyPART 2 WORKING WITH PEOPLE 873 Doing Survey Research in Media Studies 89Suman Mishra4 Beyond the Qualitative/Quantitative "Divide": Reflections on the Utility and Challenges of Q Methodology for Media Researchers 112Carolyn Michelle and Charles H. Davis5 The Interview: A Process of Qualitative Inquiry 135Sue Robinson6 Oral History Interviews: Advantages and Challenges of Employing Oral History Interviewing as Part of a Research Project 155Mike Conway7 Memories of Films and Cinema-Going in Monterrey, Mexico: A Critique and Review of In-Depth Interviews as a Methodological Strategy in Audience Studies 179Lorena Frankenberg and José Carlos Lozano8 Conducting Media Ethnographies in Africa 199Tanja Bosch9 Autoethnography in Media Studies: Digitalization of Television in Finland, or Carrying Home Cardboard Boxes 217Johanna Uotinen10 The Basics of Experimental Research in Media Studies 236Glenn Leshner11 Between-Subjects Experimental Design and Analysis 255Kim BissellPART 3 WORKING WITH TEXTS 27512 Using a Mixed Approach to Content Analysis: The Case of Apologetic Rhetoric in the Modern Presidency 277Rico Neumann and Kevin Coe13 Lessons Learned from a Research Saga: An Ambitious Content Analysis of Television Form 303Matthew Lombard14 Text-Based Approaches to Qualitative Research: An Overview of Methods, Process, and Ethics 319Sara McKinnon15 Analyzing Text: The Cultural Discourse in Ethnic Food Reviews 338Elfriede Fürsich16 Cultural History and Media Studies 358Richard K. Popp17 Historical Approaches to Media Studies 381Mark Hampton18 Film Analysis 399James Walters19 Eye Tracking in Media Studies: Theory, Method, and Its Exe...
