International Encyclopedia of Media Studies, Volume 7 - Research Methods in Media Studies

Informationen zum Autor Fabienne Darling-Wolf is Associate Professor in the Journalism Department and the Media and Communication doctoral program at Temple University's School of Media and Communication. A global media scholar, her work has been published in leading journals, including Journalism , Journalism and Communication Monographs , Journalism Studies , Communication Theory , Critical Studies in Media Communication , and Visual Communication Quarterly . Klappentext This reference details the innovative and dynamic nature of current research methods in media studies with contributions from a diverse, international group of scholars.* Examines both theory and practice with an emphasis on the recent expansion and diversification of media studies* Covers quantitative and qualitative methods, paying particular attention to the ways in which they overlap and inform one another* Focuses on emerging research methods while underscoring the continuing importance of historical antecedents* Explores the impact of new, increasingly transnational technologies on the study of media* Argues that current research must transcend methodological boundaries and develop interdisciplinary approaches for studying media* Available as a stand-alone reference or as the seventh volume of The International Encyclopedia of Media Studies Zusammenfassung Research Methods in Media Studies describes the current innovative and dynamic nature of the field with contributions from a diverse, international group of scholars. The contributors examine both theory and practice and provide a full analytical and historical account of research methods in the field. Inhaltsverzeichnis Contributors to Volume VII xxiiiGeneral Editor's Acknowledgments xxxMedia Studies: The Interdiscipline of the Present and the Future 1Angharad N. ValdiviaConvergence, Globalization, Technological Development, and Interdisciplinarity in a Fast-Evolving World: The Formidable Question of Method 19Fabienne Darling-WolfPART 1 SETTING UP THE STAGE 371 Media Research Paradigms: Conceptual Distinctions, Continuing Divisions 39Slavko Splichal and Peter Dahlgren2 The Challenge of Media Research Ethics 65Kevin HealeyPART 2 WORKING WITH PEOPLE 873 Doing Survey Research in Media Studies 89Suman Mishra4 Beyond the Qualitative/Quantitative "Divide": Reflections on the Utility and Challenges of Q Methodology for Media Researchers 112Carolyn Michelle and Charles H. Davis5 The Interview: A Process of Qualitative Inquiry 135Sue Robinson6 Oral History Interviews: Advantages and Challenges of Employing Oral History Interviewing as Part of a Research Project 155Mike Conway7 Memories of Films and Cinema-Going in Monterrey, Mexico: A Critique and Review of In-Depth Interviews as a Methodological Strategy in Audience Studies 179Lorena Frankenberg and José Carlos Lozano8 Conducting Media Ethnographies in Africa 199Tanja Bosch9 Autoethnography in Media Studies: Digitalization of Television in Finland, or Carrying Home Cardboard Boxes 217Johanna Uotinen10 The Basics of Experimental Research in Media Studies 236Glenn Leshner11 Between-Subjects Experimental Design and Analysis 255Kim BissellPART 3 WORKING WITH TEXTS 27512 Using a Mixed Approach to Content Analysis: The Case of Apologetic Rhetoric in the Modern Presidency 277Rico Neumann and Kevin Coe13 Lessons Learned from a Research Saga: An Ambitious Content Analysis of Television Form 303Matthew Lombard14 Text-Based Approaches to Qualitative Research: An Overview of Methods, Process, and Ethics 319Sara McKinnon15 Analyzing Text: The Cultural Discourse in Ethnic Food Reviews 338Elfriede Fürsich16 Cultural History and Media Studies 358Richard K. Popp17 Historical Approaches to Media Studies 381Mark Hampton18 Film Analysis 399James Walters19 Eye Tracking in Media Studies: Theory, Method, and Its Exe...

List of contents

Contributors to Volume VII xxiii
 
General Editor's Acknowledgments xxx
 
Media Studies: The Interdiscipline of the Present and the Future 1
Angharad N. Valdivia
 
Convergence, Globalization, Technological Development, and Interdisciplinarity in a Fast-Evolving World: The Formidable Question of Method 19
Fabienne Darling-Wolf
 
PART 1 SETTING UP THE STAGE 37
 
1 Media Research Paradigms: Conceptual Distinctions, Continuing Divisions 39
Slavko Splichal and Peter Dahlgren
 
2 The Challenge of Media Research Ethics 65
Kevin Healey
 
PART 2 WORKING WITH PEOPLE 87
 
3 Doing Survey Research in Media Studies 89
Suman Mishra
 
4 Beyond the Qualitative/Quantitative "Divide": Reflections on the Utility and Challenges of Q Methodology for Media Researchers 112
Carolyn Michelle and Charles H. Davis
 
5 The Interview: A Process of Qualitative Inquiry 135
Sue Robinson
 
6 Oral History Interviews: Advantages and Challenges of Employing Oral History Interviewing as Part of a Research Project 155
Mike Conway
 
7 Memories of Films and Cinema-Going in Monterrey, Mexico: A Critique and Review of In-Depth Interviews as a Methodological Strategy in Audience Studies 179
Lorena Frankenberg and José Carlos Lozano
 
8 Conducting Media Ethnographies in Africa 199
Tanja Bosch
 
9 Autoethnography in Media Studies: Digitalization of Television in Finland, or Carrying Home Cardboard Boxes 217
Johanna Uotinen
 
10 The Basics of Experimental Research in Media Studies 236
Glenn Leshner
 
11 Between-Subjects Experimental Design and Analysis 255
Kim Bissell
 
PART 3 WORKING WITH TEXTS 275
 
12 Using a Mixed Approach to Content Analysis: The Case of Apologetic Rhetoric in the Modern Presidency 277
Rico Neumann and Kevin Coe
 
13 Lessons Learned from a Research Saga: An Ambitious Content Analysis of Television Form 303
Matthew Lombard
 
14 Text-Based Approaches to Qualitative Research: An Overview of Methods, Process, and Ethics 319
Sara McKinnon
 
15 Analyzing Text: The Cultural Discourse in Ethnic Food Reviews 338
Elfriede Fürsich
 
16 Cultural History and Media Studies 358
Richard K. Popp
 
17 Historical Approaches to Media Studies 381
Mark Hampton
 
18 Film Analysis 399
James Walters
 
19 Eye Tracking in Media Studies: Theory, Method, and Its Exemplary Application in Analyzing Shock-Inducing Advertisements 419
Stephanie Geise
 
20 Exploring Visual Aspects of Audience Membership: Media Studies and Photovoice 445
David R. Novak and Tonny Krijnen
 
PART 4 VIRTUAL CHALLENGES, INTERDISCIPLINARY RESEARCH, AND MIXED METHOD RESEARCH 473
 
21 The Methodology of Online News Analysis: A Quantitative Approach to Ephemeral Media 475
Helle Sjøvaag and Eirik Stavelin
 
22 Digital Ethnography and Media Practices 498
Elisenda Ardévol and Edgar Gómez-Cruz
 
23 Clicks and Bricks: Methods and Strategies for Measuring the Effects of Similar Virtual and Physical Activity 519
Lillian C. Spina-Caza
 
24 Exploring the Eff ects of TV and Movie Music on Childhood 547
Amparo Porta
 
25 Latino Diasporas and the Media: Interdisciplinary Approaches to Understanding Transnationalism and Communication 570
Jéssica Retis
 
Index 595

Report

"The volume expertly extends an emphasis on effects and processes to critical and interpretive approaches, providing readers with diverse understandings of media studies that emphasize race, gender and sexuality and are historically, culturally and internationally situated." - Bonnie Brennen, Marquette University, USA
"This comprehensive volume persuasively argues for diverse interdisciplinary methods, including both adaptations of 'old' methods and cutting edge new ones. Appropriately, given how contemporary multimodal media are produced and circulated transnationally, the authors come from every continent and play close attention to both global issues of power and ethics, and the politics of place." - Linda Steiner, University of Maryland, USA

Product details

• Authors: Fabienne Darling-Wolf, Av Valdivia
• Assisted by: Fabienn Darling-Wolf (Editor), Fabienne Darling-Wolf (Editor)
• Publisher: Wiley, John and Sons Ltd
• Languages: English
• Product format: Hardback
• Released: 31.01.2014
• EAN: 9781118733578
• ISBN: 978-1-118-73357-8
• No. of pages: 682
• Subjects: Non-fiction book > Dictionaries, reference works; Social sciences, law, business > Social sciences (general); Medienkritik, Media Studies, Medienforschung, Communication & Media Studies, Kommunikation u. Medienforschung, Media Criticism