Fr. 35.50

Bjorn Bloching, Bjorn Luck Bloching, Lars Luck, Lars Bloching Luck, Thomas Ramge

In Data We Trust - How Customer Data Is Revolutionising Our Economy

English · Hardback

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Description

Klappentext As businesses fight hard for customer spend! it's the ones who transform data into smart data that will win the day. Enlightening and game-changing! In Data We Trust describes the revolutionary change in the marketing environment in recent years! provides fascinating case studies and gives indispensable advice on smart use of customer data. Zusammenfassung As businesses fight hard for customer spend, it's the ones who transform data into smart data that will win the day. Enlightening and game-changing, In Data We Trust describes the revolutionary change in the marketing environment in recent years, provides fascinating case studies and gives indispensable advice on smart use of customer data.

Product details

Authors	Bjorn Bloching, Bjorn Luck Bloching, Lars Luck, Lars Bloching Luck, Thomas Ramge
Assisted by	Stefan Tobler (Translation)
Publisher	Bloomsbury

Languages	English
Product format	Hardback
Released	02.08.2012

EAN	9781408179512
ISBN	978-1-4081-7951-2
No. of pages	224
Subject	Social sciences, law, business > Business > Advertising, marketing

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