Sports Public Relations

Informationen zum Autor Jacquie L'Etang's books and articles have largely focused on historical, historiographical and critical themes in public relations. Recently retired, her career was spent at the University of Stirling and Queen Margaret University (QMU), Edinburgh. She currently supervises some doctoral students at QMU. Klappentext "Recognizing and emphasizing business and sociocultural influences, Sports Public Relations is a timely and unique examination of public relations in the sport industry. Along with providing a broad and well-researched theoretical foundation, L'Etang embeds throughout the text relevant examples and strategic applications of Sports PR in practice."- Professor Paul M. Pedersen, Indiana University Zusammenfassung A critical introduction to this increasingly popular subject from one of the most highly regarded authors in the field. The perfect balance between theory and practice. Inhaltsverzeichnis Introducing PR and Sport Theories and Critiques of Sports PR Corporate Communication in Organizational Contexts Globalization, Culture and Sports PR Sports Business and PR Sports Spectacle, Mega Events and PR Promoting Sport for Social Goals PR for Minority and Lifestyle Sports Understanding PR and Sport in Society

Product details

• Authors: &apos, Jacquie etang, Jacquie L'Etang, L&, L&apos, Jacquie L′Etang, Jacquie Letang, Jacquie L'Etang, Jacquie L''etang
• Publisher: Sage Publications Ltd
• Languages: English
• Product format: Paperback / Softback
• Released: 13.12.2013
• EAN: 9781412936194
• ISBN: 978-1-4129-3619-4
• No. of pages: 216
• Subjects: Guides > Sport > General, dictionaries, handbooks, yearbooks, history; Social sciences, law, business > Business > Advertising, marketing; SPORTS & RECREATION / General, Public Relations, BUSINESS & ECONOMICS / Public Relations, Sports management & facilities, Sports management and facilities