Pathways to Success in Services - Productivity Through People and Technology

Informationen zum Autor C. M. Chang! PhD! MBA! is Adjunct Professor Emeritus atUniversity at Buffalo. He has 25 years of industrial experiencein technology development and engineering managementand another 20 years of academic teaching andresearch experience. He received two "Best Book Awards!"one for Engineering Management in 2007 and another forService System Management and Engineering in 2011. Heserved as an associate editor of the International Journalof Innovation and Technology Management and is the currenteditor of the Momentum Press Collection Series onEngineering Management. Klappentext As the service sectors play an increasingly important role in all economies worldwide! service executives and professionals are well advised to recognize two main pathways to achieving sustainable success in services. The first path requires enhancing the strategic differentiation and operational excellence of their service enterprises; the second requires that these executives and their employees develop the knowledge and skills needed to achieve such success. Specifically! this book discusses actionable methodologies needed to generate creative ideas! including deciding on which ones to pursue; on how to justify projects financially; on how to manage the development projects for innovative services; and on how to reach out to customers and offer them superior service support.

Product details

• Authors: C. M. Chang, Carl M. Chang
• Publisher: McGraw Hill Trade
• Languages: English
• Product format: Paperback / Softback
• Released: 01.07.2013
• EAN: 9781606495445
• ISBN: 978-1-60649-544-5
• Subject: Social sciences, law, business > Business > Miscellaneous