Working on Health Communication

Informationen zum Autor Nova Corcoran is a senior lecturer in public health at the University of South Wales. She has worked as a lecturer for over 15 years and before that as a health promotion practitioner. Her research interests are in the effective design and delivery of health promotion and health communication, and she has published numerous studies within this area. She has also published two textbooks in the area of health communication titled Health Communication: Strategies for Health Promotion and Working on Health Communication . Klappentext This book is a must have for anyone designing or developing a campaign in health promotion or public health. It is the only textbook which takes the reader right through the planning, implementation and evaluation of a health communication campaign. Zusammenfassung This book is a must have for anyone designing or developing a campaign in health promotion or public health. It is the only textbook which takes the reader right through the planning! implementation and evaluation of a health communication campaign. Inhaltsverzeichnis Introduction Planning Campaigns Frameworks and Foundations Starting the Campaign Process Target Groups Channels of Communication Designing Resources Evaluation in Practice Overview: Ten Campaigns Activity Discussions

Product details

• Authors: Nova Corcoran, Corcoran Nova
• Publisher: Sage Publications Ltd
• Languages: English
• Product format: Paperback / Softback
• Released: 30.12.2010
• EAN: 9781847879233
• ISBN: 978-1-84787-923-3
• No. of pages: 200
• Subjects: Guides > Health; Natural sciences, medicine, IT, technology > Medicine > General; Social sciences, law, business > Business > General, dictionaries; BUSINESS & ECONOMICS / Business Communication / General, MEDICAL / Administration, Business communication & presentation, Medical administration & management, Business communication and presentation, Medical administration and management