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Informationen zum Autor Nova Corcoran is a senior lecturer in public health at the University of South Wales. She has worked as a lecturer for over 15 years and before that as a health promotion practitioner. Her research interests are in the effective design and delivery of health promotion and health communication, and she has published numerous studies within this area. She has also published two textbooks in the area of health communication titled Health Communication: Strategies for Health Promotion and Working on Health Communication . Klappentext This book is a must have for anyone designing or developing a campaign in health promotion or public health. It is the only textbook which takes the reader right through the planning, implementation and evaluation of a health communication campaign. Zusammenfassung This book is a must have for anyone designing or developing a campaign in health promotion or public health. It is the only textbook which takes the reader right through the planning! implementation and evaluation of a health communication campaign. Inhaltsverzeichnis Introduction Planning Campaigns Frameworks and Foundations Starting the Campaign Process Target Groups Channels of Communication Designing Resources Evaluation in Practice Overview: Ten Campaigns Activity Discussions
List of contents
Introduction
Planning Campaigns
Frameworks and Foundations
Starting the Campaign Process
Target Groups
Channels of Communication
Designing Resources
Evaluation in Practice
Overview: Ten Campaigns
Activity Discussions
Report
'Overall, this well-structured book is suitable for health professionals willing to take tips in designing a campaign or to hone their communication skills to deliver effective health messages...A comprehensive guide to health communication' -
Current Science
'Corcoran's text has crystal clear relevance to all front line practitioners who work to promote health. Using a logical 'can do' approach and a wealth of illustrative examples, this book is both a practical guide and a resource for reviewing campaigns across a range of health domains' -
Matthew Jones, University of West of England
