Cases on Innovations in Educational Marketing - Transnational and Technological Strategies

Growing global competition for quality education, technology and collaboration is playing a paramount role in redefining institutions, requiring them to re-strategize to achieve a competitive advantageous international position. Cases on Innovations in Educational Marketing: Transnational and Technological Strategies addresses the prominent issues involved in marketing these new educational approaches that are revolutionizing the entire education sector. The institutions highlighted in these cases are emerging as educational corporate entities with a bouquet of academic programs as products endeavoring to augment their presence worldwide with innovative technological and transnational strategies. This book provides comparative and comprehensive analysis of technological and transnational strategies in educational marketing on various issues across the world and also the best practices and experiences from a diverse range of countries.

Product details

• Assisted by: Siran Mukerji (Editor), Purnendu Tripathi (Editor)
• Publisher: Information Science Reference
• Languages: English
• Product format: Hardback
• Released: 19.05.2011
• EAN: 9781609605995
• ISBN: 978-1-60960-599-5
• No. of pages: 392
• Dimensions: 221 mm x 286 mm x 26 mm
• Weight: 1243 g
• Series: Premier Reference Source
• Subject: Social sciences, law, business > Business > Advertising, marketing