The Global Manager - Contemporary Issues and Corporate Responses

It examines the context in which multi-national companies operate and how the key players interact with each other and with the external business environment. It takes an issues based approach that explores contemporary issues that impact global business activity and examines the managerial responses to those issues. An excellent course text.>

Product details

• Authors: Otto Lerbinger
• Publisher: Macmillan
• Languages: English
• Product format: Paperback / Softback
• Released: 01.10.2013
• EAN: 9781137310545
• ISBN: 978-1-137-31054-5
• No. of pages: 379
• Subjects: Social sciences, law, business > Business > International economy; Management, B, Business and Management, International business, Management science, International business enterprises