Solving Problems With Design Thinking - Ten Stories of What Works

Presents 10 real-world examples of managers who have creatively solved organisational problems.

List of contents

Foreword
1. Dispelling the Moses Myth
2. Reimagining the Trade Show Experience at IBM
3. Postmerger Integration at Suncorp
4. Transforming B2B Customer Engagement at 3M
5. Rethinking Strategic Planning at SAP
6. Redesigning the Customer Contact Center at Toyota
7. Social Networking at MeYou Health
8. Industry Collaboration in Financial Services with the FiDJI Project
9. Rethinking Subsidized Meals for the Elderly at The Good Kitchen
10. Engaging the Citizens of Dublin
11. Scaling a Design Thinking Competency at Intuit
12. Where Do We Go from Here?
Postscript. Educating Managers for Design

About the author

Jeanne Liedtka has been involved in the corporate strategy field for more than thirty years. She has served as associate dean of the MBA program at the Darden School of Business, executive director of the Batten Institute for Entrepreneurship and Innovation, and chief learning officer at United Technologies Corporation.

Andrew King has a faculty appointment to the Darden School of Business as a research associate for the Batten Institute.

Kevin Bennett has worked for organizations ranging from technology start-ups to government institutions and is currently manager for marketing and partnership development at Personal, a technology start-up in Washington, D.C.

Product details

• Authors: Kevin Bennett, Bennett Kevin, Andrew King, Andrew (Book Reviews Editor King, Jeanne Liedtka, Jeanne King Liedtka, Jeanne/ King Liedtka, Liedtka Jeanne
• Publisher: Columbia University Press
• Languages: English
• Product format: Hardback
• Released: 03.09.2013
• EAN: 9780231163569
• ISBN: 978-0-231-16356-9
• No. of pages: 232
• Dimensions: 165 mm x 238 mm x 22 mm
• Series: Columbia Business School Publishing; Columbia Business School Publi
• Subjects: Social sciences, law, business > Business > Management; Business & Economics / General, Employee-ownership and co-operatives, Employee-Ownership & Co-Operatives