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Informationen zum Autor Craig A. Hill, PhD, is Senior Vice President for the Survey, Computing, and Statistical Sciences at RTI International. He has more than thirty years of experience in survey research, having directed survey research projects for a wide variety of federal, academic, and commercial clients.Elizabeth Dean, MA, is a Survey Methodologist at RTI International. She specializes in the development and testing of innovative applications of survey methodology, such as designing surveys for various social media platforms, investigating the use of virtual worlds to increase survey privacy, and adapting cognitive pretesting methods for use with emerging technologies.Joe Murphy, MA, is a Survey Methodologist at RTI International. His research focus includes the implementation of new data collection processes and analytic techniques to maximize data quality, increase response, and reduce costs, as well as the role of new technologies and social media in the collection and analysis of social data. Klappentext Provides the knowledge and tools needed for the future of survey researchThe survey research discipline faces unprecedented challenges, such as falling response rates, inadequate sampling frames, and antiquated approaches and tools. Addressing this changing landscape, Social Media, Sociality, and Survey Research introduces readers to a multitude of new techniques in data collection in one of the fastest developing areas of survey research.The book is organized around the central idea of a "sociality hierarchy" in social media interactions, comprised of three levels: broadcast, conversational, and community based. Social Media, Sociality, and Survey Research offers balanced coverage of the theory and practice of traditional survey research, while providing a conceptual framework for the opportunities social media platforms allow. Demonstrating varying perspectives and approaches to working with social media, the book features:* New ways to approach data collection using platforms such as Facebook and Twitter* Alternate methods for reaching out to interview subjects* Design features that encourage participation with engaging, interactive surveysSocial Media, Sociality, and Survey Research is an important resource for survey researchers, market researchers, and practitioners who collect and analyze data in order to identify trends and draw reliable conclusions in the areas of business, sociology, psychology, and population studies. The book is also a useful text for upper-undergraduate and graduate-level courses on survey methodology and market research. Zusammenfassung The first book to address how social media is revolutionizing the field of survey research, Social Media, Sociality, and Survey Research equips readers with a new ideology for conducting data collection and analysis in the face of emerging technologies. Inhaltsverzeichnis List of Figures xiii List of Tables xvii Contributors xix Preface xxi Acknowledgments xxv 1. Social Media, Sociality, and Survey Research 1 Joe Murphy, Craig A. Hill, and Elizabeth Dean What Is Social Media? 2 Social Media Origins 6 Social Networking Sites and Platforms 6 Blogs 8 Twitter 8 Facebook 9 LinkedIn 9 Second Life 9 Other Social Networking Platforms and Functionalities 10 Why Should Survey Researchers Be Interested in Social Media? 11 The Current State of Survey Research 11 Falling Response Rates 11 Frame Coverage Errors 13 The Coming Age of Ubiquity 14 Public vs. Private Data 17 Social Media Interaction: Next Wave (or Subwave)? 18 Adding Social Media to the Survey Research Toolbox 21 Toward Using the Concept of Sociality in Survey Research of the Future 22 How Can Survey Researchers Use Social Media D...
