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Informationen zum Autor JOE WATERS has been working at the intersection of business, philanthropy, and marketing for twenty years. He writes one of the web's leading fundraising blogs, Selfishgiving.com . He's the author of Cause Marketing For Dummies. Klappentext 40 proven strategies for raising big money with businessesThere's a reason why nonprofits are getting smaller checks from corporate giving programs. Companies are abandoning or slashing giving budgets and instead focusing on win-win pacts that drive sales and change the world. Nonprofits need guidance and practical know-how in this new age of mutually beneficial nonprofit and business partnerships.Presenting forty practical fundraising strategies to help small to medium-sized nonprofits raise more money from businesses, Fundraising with Businesses breathes new life into nonprofit / for-profit relationships to begin a new era of doing good and well.* Presents new and improved fundraising strategies for raising money from businesses--from in-store register promotions and shopping fundraisers to online workplace giving solutions and digital campaigns involving popular social networking sites.* Written by an experienced fundraiser and renowned blogger and speaker on business giving.* Features case examples of successful nonprofit/corporate partnerships that will be regularly updated via a link with the online pin board Pinterest.The fundraising potential of working with businesses is greater than ever. Read Fundraising with Businesses and discover the tools to turn existing and new business relationships into successful--and lucrative--partnerships. Zusammenfassung 40 proven strategies for raising big money with businesses There's a reason why nonprofits are getting smaller checks from corporate giving programs. Companies are abandoning or slashing giving budgets and instead focusing on win-win pacts that drive sales and change the world. Inhaltsverzeichnis Preface ix Acknowledgments xix 1 Percentage-of-Sales Fundraiser 1 2 Register Fundraiser 7 3 Donation Box Fundraiser 13 4 Hashtag Fundraiser 19 5 Shopping Fundraiser 27 6 Action-Triggered Fundraiser 33 7 Pin-to-Give Fundraiser 39 8 Text-to-Give Fundraiser 45 9 Cash Donation 53 10 Product Donation 59 11 Company Giveaway Fundraiser 67 12 New Hire Fundraiser 73 13 Cause Product Fundraiser 77 14 Office Pool Fundraiser 83 15 Pinup Fundraiser 91 16 Facebook Likes Fundraiser 101 17 Check-in to Give Fundraiser 107 18 Payroll Deduction 113 19 Sports Team Fundraiser 119 20 Scan-to-Give Fundraiser 127 21 Shop-Walk Fundraiser 135 22 Collection Drive 141 23 Trade Show Fundraiser 147 24 Dress-Down/Up Fundraiser 153 25 Movie Theater Fundraiser 159 26 Facebook Contest Fundraiser 165 27 Donate-Profits Day Fundraiser 171 28 Buy One Give One Fundraiser 177 29 Matching Gifts 183 30 Round-up Fundraiser 191 31 In-Store Fundraiser 197 32 Halopreneurs 203 33 Signature Cause Product Fundraiser 211 34 Launch Fundraiser 217 35 Building Fundraiser 223 36 Dollars for Doers 229 37 Special Occasion Fundraiser 235 38 Coupon Book Fundraiser 243 39 Watch-to-Give Fundraiser 247 40 Business-to-Business Fundraiser 253 41 Fundraising with Businesses: Seven Steps to Success 259 About the Author 271 Index 273 ...
