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Informationen zum Autor Arthur Asa Berger is Professor Emeritus of Broadcast and Electronic Communication Arts at San Francisco State University! where he taught between 1965 and 2003. He has published more than 100 articles! numerous book reviews! and more than 60 books. Among his latest books are the third edition of Media and Communication Research Methods: An Introduction to Qualitative and Quantitative Approaches (2013)! The Academic Writer's Toolkit: A User's Manual (2008)! What Objects Mean: An Introduction to Material Culture (2009)! Bali Tourism (2013)! Tourism in Japan: An Ethno-Semiotic Analysis (2010)! The Culture Theorist's Book of Quotations (2010)! and The Objects of Our Affection: Semiotics and Consumer Culture (2010). He has also written a number of academic mysteries such as Durkheim is Dead: Sherlock Holmes is Introduced to Sociological Theory (2003) and Mistake in Identity: A Cultural Studies Murder Mystery (2005). His books have been translated into eight languages and thirteen of his books have been translated into Chinese. Klappentext Employing his signature style-a practical focus! the use of numerous illuminating examples! an easy to follow step-by-step approach! and engaging humor that makes the material approachable-Arthur Asa Berger updates and enhances his best-selling introductory text with the third edition. He combines insightful discussions of qualitative and quantitative media and communication research methods as he covers each topic thoroughly in a fun-to-read style. Ideal for beginning research students at both the graduate and undergraduate level! this proven book is clear! concise! and accompanied by just the right number of detailed examples! useful applications! and valuable exercises that are sure to get your students to want to understand! and master! media and communication research. "[I liked the book's] readability for undergraduates, the idea that it attempts to be comprehensive, [and] that it specifically addresses communication research, as opposed to social science research methods." Inhaltsverzeichnis I. GETTING STARTED1. What is Research?2. Library SearchesII. METHODS OF TEXTUAL ANALYSIS3. Semiotic Analysis4. Rhetorical Analysis5. Ideological Criticism6. Psychoanalytic CriticismIII. QUALITATIVE RESEARCH METHODS7. Interviews8. Historical Analysis9. Ethnomethodologlcal Research10. Participant ObservationIV. QUANTITATIVE RESEARCH METHODS11. Content Analysis12. Surveys13. Experiments14. A Primer on Descriptive StatisticsV. PUTTING IT ALL TOGETHER15. Nineteen Common Thinking Errors to Avoid16. Writing Research Reports ...
