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Sustainable Entrepreneurship stands for a business driven concept of sustainability which focusses on increasing both social as well as business value - so called Shared Value.
This book shows why and how this unique concept has the potential to become the most recognised strategic management approach in our times. It aims to point out the opportunities that arise from putting sustainable entrepreneurship into practice. At the same time, this book is a wake-up call for all those companies and decision makers who underestimated Sustainable Entrepreneurship before or who are simply not aware of its greater dimension. Well structured chapters from different academic and business perspectives clearly outline how Sustainable Entrepreneurship contributes to solving the world's most challenging problems, such as Climate Change, Finance Crisis and Political Uncertainty, as well as to ensuring business success. The book provides a framework of orientation where the journey might go: What can a successful concept of SE look like? What are the key drivers for its realisation? What is the role of business in shaping the future of our society?
The book also presents best practices and provides unique learnings as well as business insights from the international Sustainable Entrepreneurship Award (www.se-award.org). The Sustainable Entrepreneurship Award (short SEA) is an award for companies today who are thinking about tomorrow by making sustainable business practices an integral part of their corporate culture. Companies that receive the SEA are being recognised for the vision they have shown in combining economic and sustainable responsibility.
List of contents
Introduction.- Sustainability - Concept for Modern Society.- Global Challenges for a Sustainable Future.- Sustainability - Challenges for the Future.- Shared Value and Sustainable Entrepreneurship.- Sustainable Entrepreneurship - Management Approaches for Sustainable Business Success.- Integrated Business Models as Part of the Solution to the Challenges of our Society.- Entrepreneurship - the Role of Business in the Society.- Sustainable Entrepreneurship from a Civil Society Persepective.- Sustainable Entrepreneurship as Key Driver for Social Innovation.- Sustainable Entrepreneuship as a Driver for Corporate Social Responsibility.- Status Quo and Future Developments.- Cases.
About the author
Franz Fischler studierte Landwirtschaft an der Universität für Bodenkultur in Wien. Von 1989 bis 1994 Bundesminister für Land- und Forstwirtschaft. Von 1995 bis 2004 Agrarkommissar in der Europäischen Kommission. Seit 2012 Präsident des Europäischen Forum Alpbach.
Summary
Sustainable Entrepreneurship stands for a business driven concept of sustainability which focusses on increasing both social as well as business value - so called Shared Value.
This book shows why and how this unique concept has the potential to become the most recognised strategic management approach in our times. It aims to point out the opportunities that arise from putting sustainable entrepreneurship into practice. At the same time, this book is a wake-up call for all those companies and decision makers who underestimated Sustainable Entrepreneurship before or who are simply not aware of its greater dimension. Well structured chapters from different academic and business perspectives clearly outline how Sustainable Entrepreneurship contributes to solving the world's most challenging problems, such as Climate Change, Finance Crisis and Political Uncertainty, as well as to ensuring business success. The book provides a framework of orientation where the journey might go: What can a successful concept of SE look like? What are the key drivers for its realisation? What is the role of business in shaping the future of our society?
The book also presents best practices and provides unique learnings as well as business insights from the international Sustainable Entrepreneurship Award (www.se-award.org). The Sustainable Entrepreneurship Award (short SEA) is an award for companies today who are thinking about tomorrow by making sustainable business practices an integral part of their corporate culture. Companies that receive the SEA are being recognised for the vision they have shown in combining economic and sustainable responsibility.
