One Nation Under Aarp - The Fight Over Medicare, Social Security, and America''s Future

Zusatztext "Well written! insightful! and on target . . . a fascinating analysis of where boomers are headed! the many challenges they face." Informationen zum Autor Frederick R. Lynch is a government professor at Claremont McKenna College and the author of Invisible Victims and The Diversity Machine . Klappentext "Lynch provides a fresh and comprehensive look at the potential for politically mobilizing the large Boomer generation. He successfully mixes anecdotes! scholarship! and statistics to present an entertaining and informative analysis of a timely topic. Anyone desiring to effect change in public policy will welcome this book."-William H. Frey! The Brookings Institution "Fred Lynch has written a nuanced and marvelously comprehensive examination of the state of the Boomer Nation. This book offers an in-depth look at the economic challenges facing Boomers as well as a colorful account of how AARP has tried to rebrand itself to attract the generation that once celebrated the free spirit and hated the 'establishment'."-Neil Howe! co-author of The Graying of the Great Powers "A timely and important study of one of the most powerful lobbying groups in America as it redefines its mission and its message to confront the generational challenges of the twenty-first century." -Steve Gillon! author of Boomer Nation and Resident Historian of the History Channel "Fred Lynch's interpretation is an illuminating and much needed empirical corrective to the confusing and misleading cant that dominates so much of the debate. His scholarship deftly distinguishes between the organization's marketing to an aging society and the diverse realities of that population demographic." -Ted Marmor! author of Fads! Fallacies! and Foolishness in Medical Care Management and Policy and The Politics of Medicare Zusammenfassung Provides a fresh account of the modernized AARP (formerly the American Association of Retired Persons) - the 40-million member insurance giant and political lobby that continues to set the national agenda for Medicare and Social Security. Inhaltsverzeichnis Acknowledgments Introduction: Not Going Quietly 1. Boomer Basics: Generation! Culture! Demographics 2. Old Age in a New Society 3. Boomers' Senior Power Potential: From Social Protest to Self- Preservation 4. Crash Landing for a Self-Critical Generation 5. Not Your Father's AARP: Bill Novelli Builds a New Boomer Brand 6. AARP Turns Fifty: The Battle for Health Care Reform 7. You Can't Always Get What You Want: Me! We! or AARP? Appendix: Methodological Odyssey Notes Index ...

Product details

• Authors: Frederick Lynch, Frederick R. Lynch
• Publisher: University Of California Press
• Languages: English
• Product format: Paperback / Softback
• Released: 20.06.2011
• EAN: 9780520268289
• ISBN: 978-0-520-26828-9
• No. of pages: 288
• Subjects: Guides > Self-help, everyday life > Lifestyle, personal development; Social sciences, law, business > Political science > Political system; USA, POLITICAL SCIENCE / Political Process / Political Advocacy, SOCIAL SCIENCE / Gerontology, SOCIAL SCIENCE / Human Services, BUSINESS & ECONOMICS / Insurance / Health, United States of America, USA, Social welfare and social services, Age groups: the elderly, Pressure groups, protest movements and non-violent action, Pressure groups & lobbying, Welfare & benefit systems, Welfare and benefit systems, Medical insurance