Convert Every Click - Make More Money Online With Holistic Conversion Rate Optimization

Presents strategies and techniques for optimizing a business organization and its Internet presence, discussing how to improve the customer online experience, increase web site traffic, and convert the increased customer contacts into sales.

List of contents

Acknowledgments vii
 
Preface ix
 
Chapter One What Is Holistic Conversion Rate Optimization? 1
 
Chapter Two Designing Your Funnel 22
 
Chapter Three Information Capture and Defining the Ideal Conversion Point 35
 
Chapter Four Split-Testing Strategies 55
 
Chapter Five How to Gather Data 71
 
Chapter Six Conversion-Centric Design 87
 
Chapter Seven Conversion-Centric Copywriting 109
 
Chapter Eight Video Conversion Strategies 121
 
Chapter Nine Landing Page Strategies 136
 
Chapter Ten Standard Website Strategies 144
 
Chapter Eleven Shopping Cart Website Strategies 155
 
Chapter Twelve Mobile Website Strategies 163
 
Chapter Thirteen How to Optimize Traffi c for Conversion 172
 
Chapter Fourteen Follow-Up Marketing Strategies 183
 
Chapter Fifteen Advanced Strategies from Benji's Conversion Vault 198
 
Conclusion 211
 
Index 215

Product details

• Authors: Benji Rabhan, Rabhan Benji
• Publisher: Wiley, John and Sons Ltd
• Languages: English
• Product format: Paperback / Softback
• Released: 05.11.2013
• EAN: 9781118759677
• ISBN: 978-1-118-75967-7
• No. of pages: 240
• Dimensions: 158 mm x 230 mm x 20 mm
• Subjects: Social sciences, law, business > Business > Management; Vertrieb, Business & management, Wirtschaft u. Management, Marketing & Sales, Marketing u. Vertrieb