Entrepreneurship and Innovation During Austerity - Surviving Beyond the Great Recession

Informationen zum Autor Ian Chaston is Visiting Professor at Centrum Catolica Business School, Peru. Previously he taught marketing and undertook research in entrepreneurship at Plymouth Business School, UK. He also founded Plymouth University's spin-off company Moustraining Ltd, which researches on-line learning applications to reduce higher education delivery costs. He has led projects on entrepreneurship for government agencies and universities in the UK and overseas. Klappentext Uses research and real world case materials to examine how market performance can be sustained, even during a period of austerity, by the implementation of innovation-based growth opportunities and the exploitation of technology. To come Zusammenfassung Uses research and real world case materials to examine how market performance can be sustained! even during a period of austerity! by the implementation of innovation-based growth opportunities and the exploitation of technology. Inhaltsverzeichnis 1. The New Austerity 2. Customer Values 3. Revisiting Management Philosophies 4. Assessing Futures 5. Tomorrow's Markets 6. Tomorrow's Competences 7. Leadership, Vision and Strategy 8. Innovation Strategies 9. Technology Strategies 10. Strategy Implementation 11. The Service Sector 12. The B2B Sector 13. Small Firms 14. The Public Sector 15. Leaner Futures

List of contents

1. The New Austerity 2. Customer Values 3. Revisiting Management Philosophies 4. Assessing Futures 5. Tomorrow's Markets 6. Tomorrow's Competences 7. Leadership, Vision and Strategy 8. Innovation Strategies 9. Technology Strategies 10. Strategy Implementation 11. The Service Sector 12. The B2B Sector 13. Small Firms 14. The Public Sector 15. Leaner Futures

About the author

Ian Chaston is Visiting Professor at Centrum Catolica Business School, Peru. Previously he taught marketing and undertook research in entrepreneurship at Plymouth Business School, UK. He also founded Plymouth University's spin-off company Moustraining Ltd, which researches on-line learning applications to reduce higher education delivery costs. He has led projects on entrepreneurship for government agencies and universities in the UK and overseas.

Product details

• Authors: I Chaston, I. Chaston, Ian Chaston
• Publisher: Palgrave UK
• Languages: English
• Product format: Hardback
• Released: 30.07.2013
• EAN: 9781137324429
• ISBN: 978-1-137-32442-9
• No. of pages: 274
• Subjects: Guides > Law, job, finance; Social sciences, law, business > Business > Management; Management, Wirtschaftswissenschaft, B, optimieren, Planning, Leadership, Economics, Organization, Business Strategy/Leadership, Organisationstheorie und -verhalten, Entrepreneurship, Corporate Finance, Organizational theory & behaviour, Economics, general, Management & management techniques, Business Finance, Management science, Business Strategy and Leadership, Business enterprises—Finance, Palgrave Business & Management Collection, Unternehmertum / Start-ups