Fr. 165.00

Dosage - A Guiding Principle for Health Communicators

English · Hardback

Shipping usually within 1 to 3 weeks (not available at short notice)

Description

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Healthcare professionals calculate dosage when dispensing medicine and determining treatment plans. This text applies the concept of dosage to communication. We often assume that "more is more" when it comes to communicating, but in all interactions there are ideal and different "quantities" of communication that will get the job done with a better result. Dosage explores this concept of varying doses of communication within the field of health communication, examining one-on-one, doctor-patient interactions and broader, public-health contexts, encouraging aspiring healthcare professionals to consider the best ways to communicate with patients, colleagues, and the public.

List of contents










List of Figures and Tables
Chapter 1: Introduction and Overview
Chapter 2: Definition and the Use of Metaphor
Chapter 3: Interpersonal
Chapter 4: Interprofessional Teams
Chapter 5: Mass Media
Chapter 6: Diffusion and Dissemination
Chapter 7: Change
Chapter 8: Health Information Technology
Chapter 9: Summing Up
References

About the author










By J. David Johnson

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