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Discover how to extend brand reach and form key business relationships through social media. With this guide, two highly respected experts in ecommerce, online marketing, and social media clearly explain how to increase online sales using social media, complete with case studies.
Most books on the subject only cover the basics. With Social eCommerce, you ll learn: The theory behind social media marketing, campaign targeting, and multivariate testing The practice of designing ads, company pages, landing pages, and sponsored stories to achieve better results
This book delivers tested strategies for increasing ecommerce sales by using the authors extensive knowledge of real-world client challenges in social media, search engine optimization, and online commerce.
About the author
Stephan M. Spencer, M.Sc., is Founder and President of Netconcepts, a leading natural search marketing firm. Clients include Home Shopping Network, AOL, Verizon SuperPages.com, Discovery Channel, and REI, to name a few.Stephan is also a frequent speaker at Internet conferences around the globe (including Berlin, London, Toronto, Santiago, Auckland, New York, Chicago, San Francisco, Los Angeles, and places in between). He is a Senior Contributor to MarketingProfs.com and to Practical Ecommerce, a monthly columnist on Search Engine Land, and he's contributed to Multichannel Merchant, DM News, Catalog Age, Catalog Success, Building Online Business, Unlimited, and NZ Marketing magazine among others. He is co-author of the analyst report The State of Search Engine Marketing 1.0 - New Strategies for Successful Cataloging published by Catalog Age.Stephan is an avid blogger, blogging on the Searchlight Blog (part of the CNET Blog Network), the Shop.org Blog, Natural Search Blog, BusinessBlogConsulting.com, MarketingProfs Daily Fix, Changes For Good, Google, I Suggest... and of course his own personal blog Stephan Spencer's Scatterings.
Summary
Discover how to extend brand reach and forming key business relationships through social media. With this guide, two highly respected experts in ecommerce, online marketing, and social media clearly explain how to increase online sales using social media, complete with case studies.
